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Ideas, Influence, and Income
by Tanya Hall


About The Book

Ideas, Influence, and Income

Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?

No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.

Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to

  • Get clarity on your message and audience
  • Develop your manuscript and choose a publishing option
  • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships
  • Launch your book with the bang that it deserves
  • Use the content you’ve developed to create new income streams beyond the book
Ideas, Influence, and Income

These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times.

A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.


"If you are or want to be a non-fiction author and intend to use your book to support a bigger brand and create additional streams of revenue, then read this book immediately. You'd be hard pressed to find a person more qualified to guide you through the process than Tanya Hall."

Michael Port NY Times, WSJ bestselling author of 6 books, including Steal the Show  March 14, 2018


Building Audience Personas

Get to know your target audience by creating audience personas and then talk to them in everything you do.

Tools for Video Creation

Don’t underestimate the power of video. Use these free tools and resources to help you get started making videos of your own.

Getting Started with Podcasting

Have you been thinking about launching your own podcast? Here are several tips and resources to get your podcast up and running.

Consultants & Web Resources

Still want more? Here are a few trusted consultants and websites to help you on your journey to thought leadership.



Tanya has been empowering authors to tell their stories since she joined Greenleaf Book Group in 2004.  As the company’s Chief Executive, Tanya fosters a culture of innovation centered on creating new opportunities to better serve authors.

As the first hybrid publisher, Greenleaf Book Group has been at the forefront of innovative publishing for 20 years and continues to grow in response to author needs, morphing from a book distributor to a full-service publishing house that now includes an author branding department.

Having worked closely with retailers while building Greenleaf’s sales and distribution channels, Tanya knows first-hand how the power of a book can be amplified through a strong author brand—and, in turn, how a brand can be amplified by a book. She writes regularly on personal branding, leadership, and the publishing industry for Inc.com and hosts the podcast Published, which guides authors through all areas of publishing. She regularly speaks and writes on the publishing business so that potential authors will have a clear understanding of the industry and how to succeed within it.

Before joining the publishing industry, Tanya worked in digital media and as a television producer for Extra! and E! Entertainment Television. She lives in Austin with her two daughters and a house full of animals.



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